Start with fresh spices for the best flavor. Mix 3 tbsp brown sugar with salt, black pepper, onion powder, garlic powder, chili powder, smoked paprika, cayenne pepper, ground cloves, and sage to a small bowl. Break up any clumps, if necessary.
Store in a small spice jar until needed. I use this seasoning mainly on pulled pork and ribs. Although, I wouldn't be surprised if it was great on other meats as well.
Notes
For best results, always pat the pork dry before applying the rub to help it adhere better.
Use about 1 tablespoon of rub per pound of meat — this recipe makes enough to generously coat one 8-10 lb pork shoulder.
If leaving the rub on overnight, wrap the pork in plastic wrap or place it in a sealed container.
Letting the pulled pork rest after cooking also enhances flavor.
Store pork rub in a sealed container for up to 3 months.